Hi, just thought I would post a little story I have started. Let me know if you like it and want to hear more. I don’t profess it to be a very original idea or anything particularly ground breaking.
Not good with grammar so please try and overlook mistakes.
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Chapter 1 - The Survey
“Could you get me a pen please” my mum asked.
“Why, what is it?” Came my rather rude reply.
“Its just a survey. If we fill it in and send it back, they will send us some vouchers for free things,” she replied enthusiastically.
I thought her use of “things” was a little odd, but nevertheless free stuff is free stuff, so I went and got a pen.
“Thanks sweetie. Don’t go away, there is a section that you need to fill in.” My mother added as she took the pen from my hand.
I should have guessed given who it had come from, it was a bedwetting survey!
“I don’t want to fill in the stupid survey.” I whined, childishly.
“Don’t be silly. It’s just a few questions and then we get free stuff!” Was her, to the point, reply.
I sat there grumpily as she filled out some of the basic information like ‘How many children in the household’. ‘Age’, etc. the questions seemed mostly to be multiple choice with a few areas for additional comments.
I have no idea why, but she decided to read out every question before announcing her answers, which only served to heighten my embarrassment. I wondered if she knew at all how this made me feel sometimes:
Age of child? 12
Gender of child? Female
Do you limit drinks at bedtime? Often
Have you tried medication for bedwetting?
No
If no, was there a main reason?
Concern about side effects.
If yes, how much was the bedwetting improved?
N/A
Have you tried a wetness alarm?
Yes
If yes, did the alarm successfully stop or improve the bedwetting?
No.
I remember when we tried the alarm. It woke my mum up, but not me, I stayed completely asleep as I continued to wet the bed. After a week she gave up with it!
On average, how many nights a week does the child wet the bed?
Every night.
As she ticked that box I was initially almost angry, but before I announced my complaint, I thought about an average week and concluded that it was unfortunately likely to be fairly accurate. It was probably about 1 day in 10 that I was dry at best.
Does the child wear absorbent undergarments/nappies to manage the bedwetting? If yes, please answer the subsequent questions.
Yes.
Does the child wear a disposable nappy to bed?
No
Does the child wear a cloth nappy to bed?
No
Does the child wear a disposable pull-up or disposable pant to bed?
Yes.
Does the child wear a cloth training pant to bed?
No.
On average, would you consider your bedwetting child to be a (pick which answer most applies:
Moderate-heavy wetter.
If the child wakes up wet, how often has the product failed to contain the wetness?
40-60%.
Again I was initially a little surprised at how my mother answered this, as 60% sounded a lot. But also on further reflection, even though most of my pee had been absorbed by the pull-ups, it was common to have some wetness on my pyjamas and bedding. Significantly less than if I wasn’t wearing one, but enough to need my mum to change my bedding several times a week. It was bad enough still wetting the bed I was sure I was the only one at school, but it’s even worse when I have to wear the stupid pull-ups and then I still end up with a wet bed. I could tell my mum gets frustrated with me sometimes, but it’s not like it’s my fault. I can’t help it!
Looking down the list of questions still to answer I was somewhat hopeful that we could rattle through them quickly, but to my annoyance my mum decided she needed to take some time to consider all the options, before reaching her answer and then announcing the logic behind each entry.
The next section read:
In the following scenarios, identify what you consider to be the highest priority when using an absorbent product (1 being highest priority. 5 being lowest priority).
On a normal night whilst at home, I consider the following factors to be most important:
Value for money - I.e. The cost of the product when balanced against performance.
“These things are expensive and I am not made of money, so, 2”
Discretion - e.g. How easy it is be to be able to tell whether someone was wearing the product under normal night clothes.
“At home I really don’t think it matters it’s not like anyone apart from us will see. Low priority 4”
Design - e.g. The colour of the product, or whether design includes images or commercial, age appropriate tv or film characters.
“Pointless! You wear it to sleep, under pyjamas, so what does it matter what pictures it has on it. 5!”
Performance - I.e. The ability of the product to absorb any night-time accident without leaking.
“No brainier! The whole point is that it absorbs everything without leaking. I am sick of having to pay through the nose for pull-ups, only to have to change the bedding anyway. A definite 1!”
Ease of application - for example the ease in which the product can be independently put on and taken off.
"Its useful if you can put on yourself, but at the end of the day once its on, it stays on until morning, so for me I don’t think its a huge factor, 3.
Next scenario: When visiting friends, staying in a hotel or on holiday.
Value for money - I.e. The cost of the product when balanced against performance.
“Still 2”
Discretion - e.g. How easy or difficult it would be to be able to tell of someone was wearing the product under normal night clothes.
“Away from home I can see that this is a little more important, but if you put it on right before bed and take it off first thing in the morning, no one is likely to see, other than close family. 3.”
Design - e.g. The colour of the product, or whether design includes images or commercial, age appropriate tv or film characters.
“Still pointless! Still 5!”
Performance - I.e. The ability of the product to absorb any night-time accident without leaking.
“Not that I can make it higher, but when away from home, the last thing you want is to ruin someone else’s mattress or get a bill from the hotel. 1.”
Ease of application - for example the ease in which the product can be independently put on and taken off.
“Well I have already used 3 and it says I have I rank them in order of priority, so it will have to be a 4.”
“Ok your turn, they want the point of view of both the child and the parent” my mum announced.
“Do I have to?” I whined further, with little prospect of a favourable answer.
“Yes you do, look it says; The following questions should be answered by the child, if possible. So let’s go, it won’t take a minute.” Came her answer. I knew from past experiences that she wouldn’t change her mind, so I gave up and started to answer the questions.
First question. This time there only seemed to be 4 things to rank in order of priority.
On a normal night at home, I consider the following factors to be most important:
“Well I think I would want it to not show and not leak.” I announced.
“Does showing matter? When you are asleep no one can see. Isn’t not leaking more important. Why don’t we put that first.” My mother challenged.
“I guess! I wouldn’t want babyish patterns on them though, so make sure you don’t put that at the bottom” I replied.
“Ok well I am not sure how to answer that because the question is whether you would like there to be fun designs and it doesn’t talk about them being babyish, so I think it probably needs to be at the bottom if you don’t want them to be bright and colourful.” She suggested and I guessed that sort of made sense.
“Ok, fine” I answered wanting to get this over with.
Product cost/value for money.
3
The product is hidden discretely under night clothes.
2
The product has fun colours/designs.
4
The product is highly absorbent and does not leak.
1.
Next question.
When staying in a hotel or on holiday:
“Erm not sure.” I said? Slightly puzzled as to what to put.
“I am not sure this is much different than at home. Although when at home I can just wash sheets. However when in a hotel the hotel staff will find the wet bed and have to change and wash the bedding.” My mother reasoned.
“Okay. No leaks.” I suggested, which prompted her to add numbers to the boxes.
Product cost/value for money.
2
The product is hidden discretely under night clothes.
3
The product has fun colours/designs.
4
The product is highly absorbent and does not leak.
1.
“I want it being hidden to be number 2.” I challenged.
“I don’t see why these things are expensive and I think that cost should be higher.” Came my mother’s retort.
“It’s my part of the questions so you should put what I think” I argued, feeling I was in the right so should put up a fight.
“Ok fair enough.” She conceded and I felt happy for what seemed like a rare, if tiny, victory.
When the child is staying overnight with friends, or going on a school trip?
“I definitely want it to be hidden under clothes on this one. It would be horrible if all my school friends found out.” I argued.
“I can understand that. Its a tough one.”
“What do you mean?” I queried.
“Well I can understand that you would want it to be discrete. But a bit like the hotel, you also wouldn’t want leaks and a wet bed/pyjamas as that would be completely impossible to hide. The problem with pants that are really thin and discrete is that to be so thin they end up having to compromise on absorbency so they are much more likely to leak.” She argued again.
I didn’t really have much of an argument so I just shrugged and watched as she filled in the boxes.
So the scores ended up as:
Product cost/value for money.
3
The product is hidden discretely under night clothes.
2
The product has fun colours/designs.
4
The product is highly absorbent and does not leak.
1.
With survey completed I was allowed to disappear back to my room to think about less embarrassing things!
………
A little over a week later and my mum mentioned that we had got a reply from the company that the survey was from. Whoopee, was my immediate sarcastic thought. I don’t know why she thought I would be interested, but still she decided I needed to know what it said
So she read it out.
"Thank you for taking the time to fill in our survey, the information you provided was extremely useful in helping us to make sure any products that we create are suited to the people we make them for.
From the answers that you have provided we feel that a new product we plan to release may well suit your needs perfectly.
As part of our release media campaign we are looking for a number of families to take a 7 day free trial. When the trial is complete, as a thank you, we are offering a 50% voucher that can be used in any shops that stock our products and the voucher will be valid for a full year. There is no limit to how much you buy with the voucher, so it’s a great opportunity to make a huge saving on, for what is for so many children, one of lifes essentials.
All that we ask is that you complete a video blog review every day as part of the 7 day trial and let us know what you think of the product and how it’s working for you. It’s extremely easy to do using the special portal on our webpage and you can film the blog using any smartphone or tablet.
If you would like to take part and take advantage of this one time offer please complete the form enclosed and return it to us, freepost.
Yours sincerely
Allison Davies
Head of Product Strategy
Proctor and Gamble"
I watched as my mum started to fill in the form immediately.
“I don’t want to do a trial. Why are you filling in the form” I whined.
“Nonsense, why on earth would we not take an opportunity to save so much money.” She stated as she ignored my protest and carried on filling in the form.
I headed up to my room in a bit of a bad mood and wanted some time on my own. My sanctuary was broken about 5 minutes later when my mum burst into my room with a tape measure.
“What do you want, can you not knock when you come in!” I shouted.
“Erm. I don’t appreciate your tone young lady. I just need to take some measurements and I will leave you and your grumpy attitude alone”
To my annoyance she proceeded to take my waist measurement and then something she called the rise, which was where she put the tape measure between my legs and measured the distance from the front of the waistband on my shorts to the back. I had no idea why she needed the measurement and to be honest didn’t want to know. I just wanted her to get out of my room.
Thankfully that was the last I heard of her that day and I thought little more of the stupid trial for at least a week, maybe two.
………….
(Mum’s POV)
It took a while to hear anything further about the trial we had volunteered for. Until probably about 10 days later a package was delivered. It was a reasonable larger sized box, plain brown cardboard and with very little written on the side, but I wasn’t expecting any other packages so I guessed it was from Proctor and Gamble.
I took the box through to the lounge and opened it. Inside I found quite a collection of things. It was dominated by quite a large pack of what were quite clearly the new night pull-ups. The packaging was very similar I would say in style and colouring to Pampers Baby-Dry that I always used to buy when Amy was little. But there was more purple colour and less turquoise.
There was also no Pampers name or logo apparent on the pack, but the lettering was very similar and they were called Night-Dry Plus. There was also a picture of a girl looking happy and laying on her bed in pyjamas.
I turned the package over and on the back there was a computer generated picture of what looked like a nappy rather than a pullup and various features being highlighted. Again it was quite similar to what you see on these kinds of packs. There were arrows and call out bubbles highlighting an elasticated waistband, triple leak guards in the legs and a super absorbent core advertising 12 hours of dryness.
All of this was fairly normal apart from the fact that I wasn’t expecting it to be a nappy type product I was very much expecting it to be a pullup. I was not not sure how Amy would react to that.
I flipped the pack back over and the last thing I looked at was the part in the bottom right hand corner which said that there were 21 in the pack, this was a size XL2 and that they were for girls. I had already figured that there were probably girl and boy version when I saw the picture of the girl on the front.
I put the pack down and started to read some of the leaflets that were also included in the box.
"Thank you for agreeing to be part of our exciting launch campaign of the new Night-Dry Plus from Pampers.
We really think that you will find the new Night-Dry Plus will help ensure that your child has a leak free and good nights sleep, which is so important in these years when they are developing. We have had a lot of feedback from parents that they have been unable to find a reliable product at a reasonable price that keeps their child’s bed and pyjamas dry through the night. We believe the answer for all those parents is Night-Dry Plus from Pampers.
We have tried to keep the packaging style close to the rest of the range of Pampers products as we want the package to be easy to find on a supermarket shelf and we want parents to now that it’s a Pampers product so they can expect that unrivalled Pampers quality and reliability that parents have very much come to trust over the last 30 years.
You will notice though that there are no Pampers logos on the pack itself and this was deliberate. As the product is designed to cater for older children we wanted to dry and get them to understand that this isn’t a larger babies nappy and the negative stigma that this may bring. This is a product that is targeted at the millions of older children that still haven’t quite got to the point of reliable nighttime dryness.
You will also notice that the product is not another pull-up style nappy. We didn’t come to this decision lightly as we know that some older children will prefer the look and level of independence that a pull-up can bring. The decision came on the back of exhaustive testing which found that whilst pull-ups can work for some families, if the child is a moderate to heavy wetter, or has a tendency to move about in bed a lot, or sleeps more on their side or front then pull-ups often simply don’t work. The other issue with pull-ups is that the shape and level of elasticity in the waist/legs have to cater for a wide range of shapes and sizes of children, as they can’t be adjusted. This again means that for a lot of children pull-ups are not going to work well.
We think you will find that with the Night-Dry Plus you will be able to get a great snug fit that will stay secure no matter how much your child might move around in their sleep. On top of this the Night-Dry plus features our brand new patented quad core absorbency system. During testing this new absorbent core has been demonstrated to have nearly 2 1/2 times the absorbency of our already class leading nappies. The new quadruple layered interwoven design means that this amazing absorbency is achieved with only a moderate increase in the thickness of the pad.
The Night-Dry Plus comes in a range of sizes designed to fit girls and boys all the way up to approximately 15 years of age. It is currently intended that there will be a girl and boy version, which will allow for more targeted gender based designs and colouring, particularly in the smaller sizes. Based on feedback, the larger sizes will have simpler designs and colouring. Other than this there is no actual difference between the girl and boy products. Some other products have targeted zones of increased absorbency for boys and girls. However what we have found through testing was that for a nighttime product how the child sleeps is the more dominant factor which determines where maximum level of absorption needs to be. So as a result, in order to provide complete and unsurpassed security the Night-Dry Plus has our unique quad core absorbency system along the full length of the nappy.
We are so confident of the protection that our Night-Dry Plus products provide we will offer a guarantee to keep your child dry or we will provide a full refund."
Well that all sounded very good although I must admit I was still a little skeptical that all the claims would be proven in reality. We have tried loads of things and none have ever worked 100%.
The next leaflet was about the trial itself and was effectively a set of instructions.
"Thank you for agreeing to take part in the 7-day challenge trial. On successful completion of the trial we will send you your 50% off voucher which will be valid for a full 12 months from the date of first use. This voucher will entitle you to 50% off the purchase price of any Night-Dry Plus product. There is no limit to the number of packs that can be purchased and even our extra value bulk buy economy packs are included.
In order to complete the trial and claim your voucher a video blog entry is required for 7 days. More than 7 days can be submitted, but within the submitted entries there must be at least 7 days where the nappy was worn for the full night and the nappy was wet by morning.
During the trial we would like you and ideally the child to comment on the following areas of the product:
- fit
- comfort
- absorption
- security
Within the video entry it will be required to show the product being worn before going to sleep and again in the morning after the child wakes up. It is not necessary to show the face of the child or reveal the child’s identity at any stage.
On wet mornings once the nappy has been taken off, we would like the nappy to be weighed and this information recorded/provided. The weight will be useful information for our continued research and product improvement as it will allow us to measure the amount of liquid the nappy has absorbed during the night.
Once 7 days of entries have been entered and verified by our team your voucher will be dispatched immediately.
We may also contact you to request that some elements of your video entries be used on our website and YouTube channel. This will only happen with your full consent.
Once again we would like to thank you for your input. The feedback from real parents has always been an integral part of the the development of Pampers products to ensure that we continue to provide the products parents can trust."
I thought the weighing thing was a bit odd, but otherwise I suppose what they asked for was pretty fair. It’s a big discount they are giving and no limit on how much you can buy. I suppose they need to make sure they get something for it. I decided to follow through with it, as the saving was too good to miss for 7 days of minor hassle. The biggest issue would be how willing Amy would be. I probably need to make sure there is something in it for her. It was her birthday in a couple of months and I was going to get her an iPad mini. She didn’t know it yet but it could be the perfect thing to offer her to help make sure that she doesn’t kick up too much of a fuss. Plus if these Night-Dry are genuinely as good as they make out it could make all our lives less stressful until she finally gets over her night time problems