The world had changed so much over the last ten years. A massive shortage of water had caused the worlds governments to begin suggesting alternate forms of bathroom usage. Many different forms were proposed. Porta-Potties, dry composting, diapers. Surprisingly the diapers are what stuck.
A group of industry leaders along with government officials discussed the benefits and costs of a diaper wearing society and it was determined, due to issues with the pacification of society, that a massive campaign should be launched to reintroduce the society to the prospect of diapers. Society had stagnated due to environmental issues and populations of people where becoming restless. The government needed to pacify its people to ensure the worlds safety. The common water shortage issues were used as the perfect excuse.
It started with a large push in advertising. People were bombarded with pictures, videos, and audio of adults wearing diapers. The adds targeting women where of attractive ladies wearing pink, artistic, and stylish disposable diapers. Men were shown more traditional white diapers. Celebrities were incorporated in the campaign and slowly things began to catch on. Public officials slowly began to wear diapers. It took 13 months before the ad bombardment slow began to work.
Women started wearing diapers first. After 13 months it was estimated that 12% of women wore diapers. Most wore them were under cloths. It was lauded as a way to support people who needed diapers for incontinence. When interviewed most women said that they wanted to help the environment and support the government. Men on the other hand were not responding.
The bombardment continued.
19 months in and things had completely changed. Women were now very much involved and the female machine was skipping to the tune of adult diaper acceptance. Women used social media and social relationships to make diapers more acceptable. It was estimated that 39% of women over 18 were back in diapers. It was becoming more and more common to see women in diapers and T-shirts walking around. Slowly men were coming on board. It was estimated that 19% of men over 18 were back in diapers. Most of them were married to women who had already taken the plunge. The bathroom situation had also begun to change. The ladies restroom in most public buildings had been overhauled to have diaper changing beds instead of stalls. Women not in diapers were expected to use the men’s room.
After 24 months the add campaigns were slowly fading. The big streaming and media creation companies were generating content that showed men and women wearing and using diapers. Celebrity adoption had increased and concerts and shows had very high audience diaper usage. In businesses many companies offered a service where a person could schedule a diaper change and a women would come by thier desk and change them. As far as clothes adult sized baby clothes had caught on and onesies and footed sleepers were becoming more common. The normal diaper and T shirt was extremely common. Dress up clothes had started to disappear and a much more casual diaper T shirt norm was gripping the world. Diaper changing stations had started popping up. People could come in and get a diaper change for a small fee. It was estimated that 69% of women were using diapers 24/7 and 35% of men. Several new societal norms had also been created. The new buddy system, as it was called, had become normal. People were staying with atleast 1 other person to make changes easier. Doctors speculated that this might cut down on things like depression and radical extremism. Nudity had become more and more common. The government eliminated nudity as a law. Women were now starting to wear just diapers opting to expose their breasts. It was hoped that this more relaxed body image would allow women to avoid many of the body image issues that persisted in the decades prior.
At 48 months in, diapers had completely supplanted toilets. People were now completely comfortable pushing out a load or peeing into their diapers in front of other people. It was the norm. Most restrooms had been combined into diaper changing stations and the toilets from most houses had been removed. New businesses were started to cater to a diaper wearing population. Advances in composting and recycling had made dirty diapers easier to deal with and things were humming along.
5 years out. It was almost as if potty training never existed. The future outlook was great. The new society benefited from so many new norms. Depression was reduced thanks to the buddy system. Stomach pain was reduced and a more regular gut eliminated constipation. A healthier gut was also good for weight issues and reduced the occurrence of some cancers. People reported having less issues with body image and in general people were more open with each other.
Diapers… a good change for all.